Amazon's daily essentials biz rising at 28% annually

AMAZON'S DAILY ESSENTIALS business is emerging as one of the company’s most important growth engines in India, both in scale and strategic value, Nishant Raman, director —Everyday Essentials, Amazon India told FE.

- URVI MALVANIA

“Over the past four years, it's been growing. If I look at YTD trends, the business, all formats put together, is growing at about 27-28% at our very large scale. Everyday Essentials would easily cater to more than a third of units sold on Amazon, he said.

The segment spans FMCG categories such as staples, household cleaning, personal grooming, baby care, pet care, gourmet food, and health and wellness. At the heart of this growth is a dual strategy: breadth of assortment and multi-format delivery,Raman explained.