मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Aamir Khan tests economics of...
Financial Express Lucknow
|May 26, 2025
"The platform's massive reach — over 2.5 billion users globally and 460 million in India — makes it the most accessible digital distribution channel available today, far outpacing standalone OTT services,
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TAKING THE MOVIE to YouTube also allows Khan, who has also produced the film, to cast a wider net in terms of audience.
" Chandrashekhar Mantha, partner, media and entertainment sector leader, Deloitte India, says.
He adds that while YouTube's Transactional Video on Demand (TVOD) model has been used before, its adoption for a major Bollywood release marks a significant first — an ambitious, yet important experiment for the industry.
An experiment that experts agree, only big banner films can afford to undertake, though if successful, could further help democratise film distribution.
यह कहानी Financial Express Lucknow के May 26, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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