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Early winter chills sale of ACs, fridges ahead of new norms

Financial Express Kolkata

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January 07, 2026

AN EARLY AND sharper winter has reshaped India's white goods market, pushing consumers towards heaters, geysers and air purifiers while leaving manufacturers saddled with excess inventories of air conditioners and refrigerators—just weeks before tighter energy efficiency norms kicked in from January 1.

- YARUQHULLAH KHAN

Sales of heating appliances jumped nearly 40% in December 2025 from a year earlier, according to multiple manufacturers. Demand for air purifiers rose 30% year-on-year, electronic retailer Croma said, with Delhi-NCR accounting for nearly three-fourths of its purifier sale

Financial Express Kolkata

यह कहानी Financial Express Kolkata के January 07, 2026 संस्करण से ली गई है।

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