Salman aims for the stars with Sikandar

Advance bookings hit ₹10 cr, likely to cross ₹15 cr on eve of release

- VIVEAT SUSAN PINTO

ACTOR SALMAN KHAN is banking on an unconventional release strategy for his box office comeback after a 16-month hiatus. Sikandar is set to release on Sunday, March 30, instead of the usual Friday, aiming for an opening day collection of ₹45-50 crore—his biggest yet in India. The 59-year-old actor's last film, Tiger 3, opened at ₹44 crore on November 12, 2023.

"A Salman Khan release is always a grand celebration," Gautam Dutta, chief executive officer, revenue and operations, PVR Inox, the country's largest cinema chain, said.

"With early estimates pointing to a ₹50-crore opening on Sunday and a strong box office run ahead, Sikandar is all set to bring audiences together," he said.