Meesho looks to ramp up its branded play over next year

E-COMMERCE UNICORN MEESHO, which primarily caters to value retail customers in tier II cities and smaller towns, is betting on the platform's branded product vertical - Meesho Mall - to scale over the next year.

- AYANTI BERA

E-COMMERCE UNICORN MEESHO, which primarily caters to value retail customers in tier II cities and smaller towns, is betting on the platform's branded product vertical - Meesho Mall - to scale over the next year. However, this might put Meesho's MSME seller base in competition with the branded segment, leading to a potential loss in their market shares in some categories.

"There is some overlap, but it's small," said Megha Agarwal, CXO-Business, in an interaction with FE. She added that Meesho Mall focuses on categories where the perceived risk factor for the consumer is higher - such as beauty and personal care, health and wellness - because they're putting something on their skin or they are consuming it.

Hence, by default, the share of the organised market within these categories is very high.