मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Master of nonchalance, Diwan Nanda dies
Financial Express Kochi
|September 07, 2025
An influential ad professional, he co-founded Rediff
All hell broke loose because of one flippant comment from the client team. Diwan Arun Nanda told Ruchira Raina—now executive director at advertising agency Rediffusion, and a rookie servicing hand back then in the 90s—who had accompanied him for a presentation in Kolkata, to pack up. As Raina organised the huge A2 sheets of work in her portfolio bag, Nanda told the client team, in their face, they probably didn't know what they wanted.
"You can't build relationships with unending dinners and lunches—that's an unsustainable business model," he explained some months later. "It boils down to the creative product and the expertise an ad agency brings to the table."
यह कहानी Financial Express Kochi के September 07, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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