Inflection point

GenAI has unlocked a new dimension of efficiency & innovation

- SATISH PATIL

WITH FIRMS embracing new ways to connect with consumers, create fresh content, and analyse vast amounts of data, generative AI is at an inflection point in the marketing industry. GenAI offers a new realm of effectiveness, productivity, and creativity with its extraordinary capacity to produce text, graphics, and even movies.

One of the key outcomes of GenAI is content generation. Personalised campaigns in traditional marketing take a considerable investment of time and money to develop, but GenAI systems can produce blogs, advertisements, and social media postings in a matter of minutes. For example, programs like ChatGPT, widely used by everyone, allow users to create PPTs and customise email campaigns or product descriptions for various groups.