D2C snack brands make global forays

Section Header

- S SHANTHI

D2C SNACK BRANDS like Go Desi, Beyond Snack, and Sweet Karam Koffee, among others, are making significant strides in international markets. Following in the footsteps of legacy giants like Haldiram, Bikanerwala, Balaji Wafers, Prataap Snacks, and Bikaji Foods, these startups are bringing authentic Indian flavours to a global audience.

"The search for authenticity is fuelling demand for Indian snacks overseas. Overseas desis have a deep desire to remain connected with India, and authentic food provides one such strong connection," said Kannan Sitaram, partner at Fireside Ventures. The firm has invested $1.5 million in Sweet Karam Koffee, a Chennai-based startup offering filter coffee and a variety of South Indian sweets and snacks. Around 10% of the startup's direct-to-consumer sales currently come from international markets.