AI adoption picks up pace in APAC; 90% firms target 3-year timeline: Accenture

COMPANIES ACROSS THE Asia-Pacific (APAC) region are accelerating their adoption of artificial intelligence (AI) to drive productivity and revenue growth, with nine out of ten organisations planning to implement agentic AI models within the next three years, according to a study by Accenture.

- PADMINI DHRUVARAJ

However, despite this rapid adoption, most organisations are yet to operationalise responsible AI capabilities essential for scaling AI and unlocking its full potential. The study found that only 1% of organisations are fully prepared to manage AI-related risks, including compliance, privacy and data security.

The Accenture study assessed organisational and operational maturity as key parameters for responsible AI adoption across global companies. In APAC, 48% of organisations recognise responsible AI as a strategic tool for driving AI-related revenue growth. The region leads in organisational maturity, with 78% of companies reporting progress in this area. However, operational maturity remains low at just 10%.