मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
JioStar Pulling Out All Stops to Woo Brands for IPL
Financial Express Hyderabad
|March 03, 2025
Padding Up For Mega Event
With the Indian Premier League's (IPL) next edition just under three weeks away, broadcaster JioStar is betting big on three main offerings to draw more advertisers to the cricketing carnival. Ishan Chatterjee, chief business officer, sports revenue, SMB and creator, JioStar, expects the combination of improved reach, new advertising innovations and a partnership with Nielsen for digital advertising measurement to draw more advertisers to the cricketing extravaganza.
JioStar is targeting a reach of 1 billion IPL viewers this season across TV and digital. Last year, IPL reached 525 million viewers on TV and 425 million on digital through handheld devices. The merger of Viacom18 and Star India means that the newly formed media behemoth JioStar is expected to outdo the reach that IPL saw last season.
यह कहानी Financial Express Hyderabad के March 03, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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