Ola Reclaims Second Spot in E2W Sales as Bajaj Falters

OLA ELECTRIC, WHICH briefly ceded its position to rival Ather Energy earlier in the month, has reclaimed the second spot in electric two-wheeler (E2W) sales for August.

- NARAYANAN V

The Bhavish Aggarwal-led firm sold 16,646 units in August, cornering a 17.42% market share, according to the latest Vahan data. Close competitor Ather Energy followed with 16,543 units and a 17.31% share. Ather had momentarily edged past Ola during the month, powered by its growing retail presence and strong demand for its family scooter, the Ather Rizta.

On a year-on-year basis, however, the picture looks starkly different. Ather reported a 50% jump in sales, while Ola's volumes fell 40%. Ather's market share rose from 12% last year to over 17%, while Ola slipped from 31%.

Once commanding more than half of India's E2W market, Ola has steadily ceded ground to legacy two-wheeler makers and tech-led rivals.