BluSmart Turns to Hybrid Model to Ride Out of Crisis

IN AN EFFORT to tackle its growing financial challenges and boost revenue, electric ride-hailing startup BluSmart Mobility is transitioning to a hybrid operational model through a partnership with Uber India, while maintaining its independent brand presence.

- ANEES HUSSAIN

According to sources, the collaboration will see a portion of BluSmart's fleet to fulfill demand via Uber Green, the ride-hailing giant's electric vehicle (EV) vertical.

"BluSmart is evolving towards a hybrid model that combines operations via Uber while preserving its independent brand identity for sustainability-conscious users," the source stated.

The move is aimed at lowering customer acquisition costs and improving fleet utilization. BluSmart vehicles currently average around seven trips per day—well below the volume required for sustainable operations. By tapping into Uber's vast demand network, the startup hopes to significantly increase trip volumes and enhance cash flow. Under the partnership, BluSmart will earn a share of the fare revenue from rides fulfilled through Uber, while the latter retains its platform commission.