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AI meets mythology
Financial Express Chennai
|November 10, 2025
JIOHOTSTAR'S LATEST MAHABHARAT: Ek Dharmayudh, which debuted just over two weeks ago, logged 6.5 million video views on day one and has a reach that is more than twice the OTT platform's average. Here's the plot twist: The 100-episode series is an AI-powered animated production by JioStar and Collective Media Network, featuring no traditional human actors in the lead roles.
JioHotstar says it has crossed 26.5 million views since launch.
AI represents exciting frontiers in entertainment today, says Sushant Sreeram, head of SVOD & CMO, JioStar. “Mahabharat represents this shift. AI allows us to expand visual ambition without being limited by scale,” he explains.
यह कहानी Financial Express Chennai के November 10, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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