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‘We embed intelligence right from the design stage’

Financial Express Chandigarh

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April 20, 2026

Havells has transformed from a traditional electrical player into a consumer-focused brand, driven by strong R&D in product engineering, energy systems and advanced technologies.

- INTERVIEW: DIPESH SHAH, EXECUTIVE PRESIDENT & CTO, HAVELLS INDIA

As technology becomes embedded in everyday products, innovation is shifting from short-term experimentation to long-term capability building, says Dipesh Shah, executive president & CTO, Havells India. In an interview with Sudhir Chowdhary, he explains how the company is translating advanced technologies into reliable, consumer-ready solutions. Excerpts:What fuelled Havells’ transition into a consumer-facing brand?

Today’s consumers seek convenience, comfort and seamless experiences, and our focus on brand, design, quality, and distribution helps us address these evolving needs.We have expanded into appliances and consumer durables, while strengthening our omni-channel presence across trade, retail and digital platforms. We are moving from product-led growth to experience-led relationships.

What are the biggest shifts in consumer demand?

Financial Express Chandigarh

यह कहानी Financial Express Chandigarh के April 20, 2026 संस्करण से ली गई है।

हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।

क्या आप पहले से ही ग्राहक हैं?

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