The digital storyteller

STORYTELLING HAS ALWAYS been one of the most powerful ways to connect with people. Earlier creators focused mainly on entertaining, informing, or inspiring audiences. Their role was often limited to crafting narratives, performing, or producing art. But the digital era has changed this identity. Today, they are not only storytellers but also technopreneurs who use technology to build businesses around creativity.

- GAUTAM MADHAVAN

This change has been driven by the availability of digital tools. With just a smartphone, internet connection, and basic software, individuals can now produce, edit, and share content at a global scale. They no longer depend on publishers, studios, or media houses for distribution. They are now in control of how they reach people, engage audiences, and turn creativity into income.