Tata Motors’ divide & prosper mantra takes effect tomorrow

Move seen as a bold gamble to halt market share slide of PV and CV businesses

- SWARAJ BAGGONKAR

TATAMOTORS IS set to go through a momentous change on Wednesday—after nearly 80 years as a unified company, it is poised to split into two distinct entities.

The stated purpose is to sharpen focus on passenger vehicle (PV) and commercial vehicle (CV) businesses amid rising competitive pressures that have chipped away at its market share.

The automaker’s market share in the PV segment—which includes cars, SUVs, and vans—declined from a peak of 14% at the close of FY23 to around 12% by August 2025, according to data from the Society of Indian Automobile Manufacturers (SIAM). Despite Tata Motors’ ambition to grow its market share to 20% by 2030, established rivals such as Maruti Suzuki, Hyundai, and M&M are intensifying efforts to defend and expand their positions.