Tariff war a short-term challenge as we build global presence

Tata-owned jewelry retailer CaratLane, which crossed the ₹3,000-crore revenue mark in the fiscal year ending March 2024, is unfazed by the global tariff turmoil or soaring gold prices.

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CEO Saumen Bhaumik says the shift toward lightweight, everyday gold jewelry will continue to drive demand even in a high-price environment. The brand is also hedging its bets with a foray beyond jewelry through the launch of Shaya Home, a range of handcrafted silver decor and utility pieces. In this interview, Bhaumik talks to Alokananda Chakraborty about the ways in which e-commerce has upended the category and the emerging opportunity in the luxury jewelry space. Edited excerpts.

The new store in New Jersey flagged off CaratLane's global journey last year. What have been the key milestones in global expansion since then? The inauguration of our first international store in New Jersey was a landmark moment in our global journey. Since then, we've been focused on deepening our presence in the US by understanding local preferences and tailoring our offerings accordingly. We've also started exploring opportunities in other global markets, though those are still at a nascent stage.