कोशिश गोल्ड - मुक्त
Tradition with a twist
Financial Express Bengaluru
|January 11, 2026
Piyush Mohnani, marketing head of fashion brand Asuka Couture.
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"Modern grooms want comfort, versatility, and individuality rather than purely ethnic ensembles," he adds.This season, grooms are gravitating toward structured bandhgalas paired with draped trousers, embroidered tuxedos with subtle Indian detailing, asymmetrical kurtas and hybrid Indo-Western sets, soft metallics, sage green, champagne, ivory, and midnight blue. In fact, Asuka's fusion line now contributes nearly 35% of wedding orders, growing at 40% year-on-year, a testament to how powerfully Indian menswear is evolving.
Personal expression is big
According to Tanya Biswas, co-founder of design house Suta, wedding wardrobes, especially for women, are all about choosing comfort and character over convention. "Pairing sharp blazers with lehengas, slipping into fluid saree-gowns, or twirling in easy co-ord sets is the wedding fusion," says Biswas. Pastel lilacs and sages dominate daytime functions, while deeper emerald and regal red take over the evenings. Suta is seeing a steady 7-8% growth in fusion wear.
This movement is also reflected in the shift toward lighter fabrics. Designer Bhawna Rao observes brides gravitating toward chiffon, georgette, and crepe for refined ease. "Colours like ivory, blush, and metallic tones are replacing the usual reds and maroons," she adds.
यह कहानी Financial Express Bengaluru के January 11, 2026 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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