The goal post has moved

INDIA'S DIGITAL MARKETING story is no longer confined to metro cities.

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The real momentum is now coming from Tier 2 and Tier 3 markets such as Jaipur, Lucknow, Kanpur, Nashik, Nagpur, and Bhubaneswar. These cities are fast emerging as digital-first ecosystems, driven by rising disposable incomes, aspirational lifestyles, and growing confidence in e-commerce and digital transactions.

With more than 850 million internet users and over 700 million smartphone subscribers, businesses are rapidly rethinking their digital strategies. According to recent industry reports, only 14% of internet users belong to the top nine metros, while 9% are from smaller metros, 22% from Tier 2 and 3 towns, and 55% from rural India. This shift signals a massive opportunity for brands to connect with a diverse, untapped audience through new-age digital formats.