Our cold chain network will be critical as demand rises

Cold chain logistics company ColdStar offers end-to-end cold chain solutions for over 120 brands and powers direct from the backend for top-tier quick commerce and e-commerce platforms.

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This year, the firm expects a greater-than-normal spike in festive demand. Sameer Varma, executive director, ColdStar Logistics, tells S Shanthi that the company's networks will be critical in ensuring products reach consumers fresh, safe, and on time this festive season. Excerpts:

What kind of festive demand are you seeing this year?