Geopolitics, risk & reform: Importance of public policy

GEOPOLITICS, RISK AND reform are crucial in shaping strategies, managing risks, and fostering trust across government, business and civil society in today's global uncertainty and transformative domestic shifts.

- AJAY KHANNA

Public affairs has evolved from a closed-door practice to a strategic, inclusive, and trust-based discipline, reflecting India's dynamic growth driven by digital advancements, economic reforms and social movements.

The rise of digital platforms and data-driven governance has amplified public voices, making stakeholder engagement critical.

Professionals in public affairs and public policy navigate the complex intersection of geopolitics, geoeconomics, and domestic policy, impacting India's economy through geopolitical rivalries, global trade tensions, fluctuating tariffs, disrupted supply chains, and climate change.

Risk management, an integral part of public affairs, helps organisations anticipate challenges and build robust buffers against supply chain vulnerabilities and reputational threats.

This approach ensures businesses are prepared for uncertainties.

Policy advocacy has evolved beyond traditional lobbying, raising awareness, amplifying diverse perspectives, and providing evidence-based solutions to governments.

In India, regulatory reforms and the professionalisation of public affairs have transformed the field.

The outdated "liaison officer" model has been replaced by transparent strategic advisors.