Love Lamb Week to celebrate 10th year with raft of activity

THIS year’s Love Lamb Week, from 1-7 September, will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production.

- WITH ANDREW FORGRAVE

A decade on from the launch of Love Lamb Week, Quality Meat Scotland (QMS) is leading this year’s campaign with support from Hybu Cig Cymru - Meat Promotion Wales (HCC) in Wales, AHDB in England, and LMC in Northern Ireland alongside other key stakeholders.

Emma Heath, Director of Marketing for QMS said: “We are delighted to be working collaboratively with the other levy boards and the wider stakeholder group, including the National Sheep Association (NSA) and National Farmers’ Union (NFU).

“It’s a great opportunity to celebrate lamb and the farmers and climate we have in the UK which makes it the perfect place to rear lamb.”

Love Lamb Week was launched a decade ago by Cumbrian sheep farmer Rachel Lumley to encourage lamb consumption during peak season.