KEY TARGETS ON AND OFF PITCH EASED BY TAKEOVER

Hopes of US fanbase growth

- 

EVERTON chiefs are hoping the club's reset will give it a chance of competing for a larger slice of North America's football fanbase.

The continent has become a hotbed of clubs from around the world hoping to take advantage of the potential growth of the game ahead of the World Cup next year, to be held across the USA, Mexico and Canada.

The US market in particular has long been coveted by clubs and football authorities, with the country currently hosting FIFA's expanded Club World Cup.