Aysha Asad

Purpose-Driven Leadership in Business and Beyond

- By Dr. Sulochana Segera

Aysha Asad is a dynamic force in the business world, with a career spanning over 15 years in marketing, public relations, and international education.

An alumna of La Trobe University, Australia, where she earned her MBA, Aysha has seamlessly transitioned from corporate life to entrepreneurial ventures rooted in purpose and sustainability.

Currently the Director of A & A (ETL) PVT Ltd, she also leads Allavillu Estates and has recently launched a real estate enterprise, further expanding her footprint in sectors traditionally dominated by legacy players. Beyond business, Aysha is the founder of the Young Entrepreneurs Club, a platform designed to empower children through real-world business experience. Her approach to leadership is deeply rooted in empathy, community upliftment, and cultural pride. In this exclusive Q&A, Aysha shares insights into her journey, the values that drive her, and her commitment to leading with integrity in every sphere of life; from boardroom strategy to homegrown philanthropy.

You've had an impressive career spanning marketing, public relations, international education, and now agriculture and real estate. What inspired you to shift gears into wholesale coconut distribution and the real estate sector?

Honestly, even I wonder sometimes! My first transition came through wholesale coconut distribution. It began as a small, family-run business, but I felt a strong desire to contribute more meaningfully to the economy. I saw an opportunity to align this traditional venture with my personal growth and broader vision. Real estate, on the other hand, is something I started recently with a friend. We saw evolving trends in the market and decided to tap into them, it's all about evolving with purpose and being unafraid to explore new frontiers.

As the Director of A & A (ETL) Pvt Ltd and owner of Allavillu Estates, what values or principles guide your decision-making in business?