Zesta revives its iconic storytelling legacy with launch of new commercial

ZESTA Tea, the premium tea market leader under Sunshine Consumer Lanka, took centre stage once more as it premiered its much-anticipated commercial at an exclusive screening hosted at PVR Cinemas, One Galle Face, recently.

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The event welcomed an intimate audience comprising digital content creators, collaborators and longstanding stakeholders who gathered to celebrate the return of a name synonymous with memorable storytelling.

Two and a half decades ago, Zesta etched itself into Sri Lankan advertising folklore with a now-iconic commercial that continues to evoke fond recollections. Viewers still speak of the distinctive 'ting-ting' sound, the girl in the white shirt, the husband making tea and of course, the way she said 'Zesta'. That moment wasn't just a commercial, it was a cultural bookmark that helped define the personality of a tea that many still brew every morning.

Revisiting the appeal of its original commercial, Zesta reignited that sense of playful romance through the 'My Zesta Story' campaign, which invited tea lovers to reinterpret the brand's legacy in their own creative way. The response from aspiring storytellers was both heartfelt and imaginative, setting the stage for Zesta's return to meaningful storytelling.