Sri Lanka Tourism hosts British Guild of Travel Writers Media Convention

Initiative aimed at targeting high-potential travellers from UK

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SRI Lanka Tourism marked an important milestone by hosting the prestigious British Guild of Travel Writers (BGTW) Media Convention from 13 to 23 May, with the aim of enhancing destination exposure with the top UK travel media and to generate high-level publicity for the Sri Lanka in the UK market.

The group consisted of 34 accredited professional journalists representing the BGTW Association, and they were discovering Sri Lanka's unique tourism experiences in three different themes named Heritage and Culture, Adventure and Nature and The Road Less Travelled. The main focus of the convention is to showcase Sri Lanka's sustainable tourism products, authentic experiences, inclusive and immersive travel, off-the-beaten-path explorations, and unique tourism hospitality services offered by the destination, enabling them to envisage the country in an entirely different lens.

The media group travelled for 10 days around the country including North and East, Central Highlands, Cultural Triangle, Southern and western coast covering range of diverse experiences such as cave meditation, religious philosophy, wildlife and nature, jungle treks, authentic Sri Lankan cuisine, arts and crafts, adventure, people and ethnic harmony, high quality hospitality services and learning deep rooted cultural traditions engaging in a spectrum of curated activities in one single platter.

The BGTW media group's visit in Sri Lanka concluded with a high note, and they were treated to a Gala Dinner on 23 May at Cinnamon Life-City of Dreams, where they had the opportunity of networking with key industry stakeholders, professionals, and key resource personnel in the tourism sector.