मैगज़्टर गोल्ड के साथ असीमित हो जाओ
10,000 से अधिक पत्रिकाओं, समाचार पत्रों और प्रीमियम कहानियों तक असीमित पहुंच प्राप्त करें सिर्फ
कोशिश गोल्ड - मुक्त
Seeni Colombo wins big at Dragons of Sri Lanka 2025 for ground-breaking ‘Rebecaa Lee’ Campaign
Daily FT
|September 02, 2025
Agency takes home Gold for Best Innovative Idea and Silver for Best Cause, Environment and Sustainability
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CREATIVE agency Seeni Colombo was recognised once again for its innovation and purpose-led creativity at the Dragons of Sri Lanka 2025 held at Monarch Imperial on 22 August.
The agency took home the Gold Award for Best Innovative Idea or Concept and the Silver Award for Best Cause, Environment and Sustainability Initiative for 'Baby Talk', a powerful campaign developed for baby care brand Rebecaa Lee.
The campaign made a breakthrough in Sri Lanka by being the first to publicly address Postpartum Depression (PPD). This condition affects one in seven mothers, yet is often left unspoken due to stigma and misinformation. While most baby care brands celebrate idealised moments of joy and perfection, Rebecaa Lee chose to recognise the unseen struggles of mothers, shifting the conversation from baby wellness alone to include mothers' wellness as well.
यह कहानी Daily FT के September 02, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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