Rotary SME conclave positions boutique hotel SMEs as tourism revival catalysts

THE Rotary Club of Colombo East, in collaboration with Boutiques in Sri Lanka, successfully hosted the SME Conclave Boutique Hotel Development Workshop at the 80 Club in Colombo recently. This unique initiative brought together boutique hotel owners, service providers, and tourism SME suppliers and producers to explore new strategies, tools, and opportunities to strengthen Sri Lanka’s boutique tourism sector.

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The workshop offered comprehensive insights into driving business growth and achieving long-term sustainability, covering strategic approaches and innovative practices, to strengthen their operations, enhance competitiveness, and create lasting value. Each session addressed a vital dimension of modern hospitality management.

The session on wellness and medical integration underscored the growing demand for health-conscious travel experiences in Sri Lanka, highlighting how boutique hotels can position themselves as destinations for rejuvenation, preventive care, and holistic well-being for both local and international travellers.