Public Relations Association of Sri Lanka unveils Code of Ethics on World PR Day

■A practical, values-driven framework for agencies, professionals, and clients

- 

IN a significant step forward for the public relations and corporate communications industry, the Public Relations Association of Sri Lanka (PRASL) unveiled and adopted its first-ever Code of Ethics, aligning the local profession with global standards on World PR Day, celebrated annually on 16 July.

The Code is a voluntary yet robust framework that guides ethical conduct in public relations within a fast-evolving media and communications landscape. It serves as an open reference for all communication professionals, whether in the corporate or public sector, within PR agencies, or as independent practitioners, encouraging alignment with ethical standards when engaging with media, agencies and other stakeholders.