Kotmale aims to enhance leadership in dairy industry with new brand campaign

■ Annually sources 68 m litres paying Rs. 13.2 b to 17,000 dairy farmers, majority of whom are small scale level ■ New brand campaign titled "Nourishing Our Nation" reinforces Kotmale's commitment to consumers, farmers and environment

- 

KOTMALE Holdings PLC has unveiled a new brand campaign to enhance its leadership in the dairy industry amidst challenges.

Commanding a market share of over 25%, Kotmale sources 18,500 litres of fresh milk daily from over 17,000 smallholder dairy farmers. Annual sourcing is 68 million litres paying Rs. 13.2 billion to dairy farmers. At present, local dairy producers account for only 40% of the country’s milk requirement.

To reaffirm its commitment to uplifting rural communities, supporting sustainable dairy farming and delivering high quality dairy nutrition to households, Kotmale has unveiled its new brand campaign titled “Nourishing Our Nation.”

Cargills (Ceylon) PLC Deputy Chairman and CEO Ranjit Page, Kotmale Holdings Chairman Imtiaz Wahid and Managing Director Saranga Wijesundara officiated at the launch of the new brand campaign to the media.