Gaurav Marya calls for cultivating entrepreneurship to drive franchising

Gaurav Marya is a pioneering entrepreneur, author, and business strategist renowned for his transformative impact on the franchising landscape across Asia. As the Chairman of Franchise India Group, he has been instrumental in guiding over 5,000 brands to establish expansive distribution networks, collectively valued at over $ 100 billion

- BY JANANI KANDARAMAGE

His expertise lies in scaling businesses, fostering global partnerships, and advising on mergers and acquisitions. His passion for franchising was ignited during a 1998 visit to the United States, where he recognised its potential as a catalyst for business growth. This insight led to the establishment of Franchise India, which has since become a cornerstone in the franchising sector, facilitating over 200,000 business deals globally.

Marya's influence extends beyond business; he is a sought-after speaker, having delivered keynote addresses at numerous international forums. His thought leadership is captured in his bestselling books, where he shares insights on entrepreneurship and business expansion. In Sri Lanka, his vision aligns with the nation's aspirations to become a regional business hub.

Speaking to the Daily FT, he reveals his ambition to bridge international franchisors with local entrepreneurs - fostering economic growth, job creation, and innovation by introducing the Global Franchise Forum (GFF) to Colombo.

Q: What factors influenced your decision to host the GFF this year in Sri Lanka?

A: The decision to host the GFF this year in Sri Lanka stems from our strong belief that the nation is on the brink of an entrepreneurial revolution. With a vibrant and educated youth population eager to create their own businesses, there's an opportunity to foster a culture of entrepreneurship in Sri Lanka not only helping local entrepreneurs but also aiming to attract global brands. The presence of established franchises can ignite local businesses to innovate and build their own brands.