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Bank of Ceylon crowned Sri Lanka’s Most Valuable Brand in 2025
Daily FT
|August 05, 2025
THE Bank of Ceylon (BOC) has been named Sri Lanka’s Most Valuable Brand for 2025 by Brand Finance Lanka, with a brand value of Rs. 57.4 billion reflecting a 14.3% increase compared to the previous year, marking yet another significant achievement in its storied legacy.
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Brand Finance Lanka is a subsidiary of Brand Finance UK, the world’s leading independent brand valuation and strategy consultancy. It evaluates top brands annually through a comprehensive methodology built on three core pillars: Brand Investment, Brand Equity and Brand Performance. Its rankings are backed by detailed financial analysis and an independent consumer survey, offering a transparent, evidence-based assessment of brand value and reputation.
Becoming Sri Lanka’s Most Valuable Brand is a result of far more than revenue generation alone. Bank of Ceylon’s success is driven by its strategic focus on impactful customer promotion campaigns, strong social media engagement, exceptional customer service, rapid digital adaptation, CSR, sustainability and a meaningful shift in public perception. By excelling in these critical areas, BOC has not only solidified its financial leadership but also built a powerful emotional connection with the Sri Lankan public and its strategic leadership, resilience, and relevance as a force for national development. With a deep-rooted connection to the people of Sri Lanka and an unwavering commitment to stability, BOC has emerged stronger from a period marked by extraordinary economic, social and political turbulence.
Chairman Kavinda de Zoysa
यह कहानी Daily FT के August 05, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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