'Investors circling for ITV takeover'

I'M A CELEBRITY broadcaster ITV could be sold as Britain's terrestrial TV empire crumbles.

- Giles Sheldrick

Rumours that private equity firm CVC Capital Partners is exploring a deal for ITV with a European broadcaster sent shares soaring.

ITV has traditionally relied on huge advertising revenue.

Yet an ageing audience and less reliable advertisers has seen share values plummet 42% in three years.

This has left ITV, which has also been rocked by scandal, with an uncertain future.

Depressed