The age of the multi-brand mobile showroom is here

UAAGI 'On The Move' goes to Mall of Asia

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THERE'S AN age-old axiom in business that says, “Come to the customer; don’t wait for the customer to come to you.”

In this cutthroat era of car sales, that’s a saying that many car companies are taking to heart. A car display in a mall is now a common sight — the smaller ones usually conducted by a local dealer; the bigger ones by the distributor itself.

But there’s one distributor that’s evolving the game a step further. It’s United Asia Automotive Group, Inc. (UAAGI) and it’s bringing its formidable array of five brands to some of the biggest malls in Metro Manila — SM Mall of Asia and SM Megamall, for a start. And that’s just the initial two legs of what it calls the “UAAGI On The Move” roadshow mall tour (kicking off this year last February at the Fashion Hall of Megamall).

More recently, UAAGI On The Move transformed Mall of Asia’s Central Atrium into a dynamic showcase featuring close to a dozen of UAAGI’s various models. The “one-stop-shop auto mall” experience featured vehicles from BAIC, Chery, Foton, Lynk & Co, and Jetour.

With such a diverse range of brands and models, the roadshow aims to bring a true car show-like experience directly to fans and prospective buyers.