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Swedish budget furniture retailer IKEA bets on online growth in China with JD.com launch
Business World Philippines
|August 11, 2025
Swedish budget furniture retailer IKEA opened a digital store on Chinese e-commerce platform JD.com on Friday, as it expands its presence on third-party online shopping sites in China to draw in new customers with cut-price products.
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Western retailers are experimenting with new formats and channels to take a bigger slice of China’s highly competitive e-commerce market, as the government expands policies meant to revive consumer spending.
IKEA, known for wooden bookshelves and beds, launched a 2,999 yuan ($417.50) gaming chair and 3,999 yuan gaming desk specially for JD.com—much more expensive offerings than its top-selling BILLY bookcase priced at 249 yuan.
यह कहानी Business World Philippines के August 11, 2025 संस्करण से ली गई है।
हजारों चुनिंदा प्रीमियम कहानियों और 10,000 से अधिक पत्रिकाओं और समाचार पत्रों तक पहुंचने के लिए मैगज़्टर गोल्ड की सदस्यता लें।
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