SK's Samsung unveils first multi-folding smartphone

Samsung Electronics unveiled on Tuesday its first multi-folding smartphone, in a bid to strengthen its position in a sector of the phone market where competition is expected to intensify.

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The launch of the Galaxy Z TriFold marks Samsung’s bid to reinforce its footing in a segment where Chinese rivals have been gaining ground, even as analysts say the high price and production challenges mean foldable devices are likely to remain a niche category for now.

The model, priced at about 3.59 million won ($2,440.17), unfolds into a 253.1-millimeter (10-inch) display, using three panels and it is nearly 25% larger than Samsung’s latest foldable Galaxy Z Fold 7 model.

"I believe the foldable market will continue to grow, and the TriFold in particular could act as a catalyst that drives more explosive growth in key parts of the segment," said Alex Lim, Samsung Electronics executive vice president and head of the Korea Sales & Marketing Office.

Mr. Lim said the new foldable device is intended for customers who specifically want it, rather than as a volume driver.