Puregold hakot relay run sparks frenzy among running communities

The Puregold Hakot Relay Run recently became the event du jour among both seasoned and amateur runners when it sparked the adrenaline rush of a competitive race combined with the exciting giveaways of the classic "hakot" experience.

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Held at Burnham Green Park on Nov. 22, the Puregold Hakot Relay Run had attendees gushing over the exhilarating experience of grabbing grocery items while competing in the three-kilometer run.

Puregold Hakot Relay Run participants competed in teams of three that tagged each other at predetermined points in the race, triggering the “hakot” segment wherein runners could seize grocery items to fill up their sling bags with before tagging their next teammate. To participate, attendees only had to meet a minimum purchase requirement at select Puregold branches, then pay a P500 registration fee.