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Mexico wants Adidas to pay up after Mexican-American designer launches Indigenous-inspired shoe

Business World Philippines

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August 11, 2025

Mexico is looking for footwear giant Adidas to pony up after a Mexican-American designer, Willy Chavarria, working with the firm launched a shoe inspired by a traditional Indigenous sandal, authorities said on Friday.

Mr. Chavarria, who has been hailed in the United States for his work bringing Latino issues to light — including his controversial collection touching on the alleged gang members locked up at El Salvador’s notorious CECOT prison — recently dropped the “Oaxaca Slip-On” shoe, a sneaker sole topped with the weave of Mexico’s huarache sandals.

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