Making wellness a destination

THE PHILIPPINES is banking on its affordable healthcare services and deep-rooted healing traditions to become a major destination for medical and wellness.

- By Mhicole A. Moral Special Features and Content Writer

Latest figures from the Global Wellness Institute (GWI) show the country’s wellness economy climbed to $43.3 billion in 2023, up from $35.8 billion in 2019. The sector contributed nearly a tenth of the national gross domestic product.

Within the Asia-Pacific region, the Philippines placed eighth out of 45 markets, and 23rd among 218 countries worldwide.

In 2023, 2.699 million wellness travelers arrived in the country. Most were domestic visitors who spent about $2.16 billion. International travelers accounted for $1.45 billion.

Primary wellness trips, where wellness is the main purpose, accounted for 1.691 million visits and $2.24 billion in spending. Secondary wellness trips added 547,000 visits worth $770 million. The average traveler spent $1,337 per trip.

Tourism Secretary Ma. Esperanza Christina G. Frasco said the Department of Tourism (DoT) is broadening its approach by highlighting healthcare and wellness services as part of its overall campaign.

"The combination of modern healthcare and time-honored traditions makes the Philippines a unique and appealing destination for those seeking a complete wellness experience," Ms. Frasco said during the International Health and Wellness Tourism Congress in Manila.

FILIPINO APPROACH TO HEALTH

Unlike many destinations that focus purely on medical procedures or luxury retreats, the Philippines promotes a holistic form of care that integrates the body, mind, and spirit.