Celebrity handbag brand Rodo now in the Philippines

KENDALL JENNER, Jennifer Lopez, Jenna Ortega, Eva Longoria, Julia Roberts — Rodo, a heritage Italian brand, certainly has a mouthwatering list of clients. Filipinos can now own some of the bags, for the brand is now in Rustan's.

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On May 16, Rodo's Chief Executive Officer and owner Gianni Dori was at Rustan's Makati flagship to open a pop-up featuring his family’s handbags. The brand was started by his father Romualdo (the first two letters of his name form the brand) in 1956 in Italy, specializing in handbags made of wicker.

Immediately after the privations of the postwar period, many Italian brands formed iconic products due to shortages: think of Nutella padding out chocolate with hazelnuts, or Gucci making handles out of bamboo. Mr. Dori, in an interview with Businessworld, recalled that before his father, wicker was used for baskets and hampers, but,