AI writing assistant Jenni AI sees PHL market as key growth driver

JENNI, Inc. the US-based company that built artificial intelligence (AI)-powered writing assistant Jenni AI, is optimistic about expanding its presence in the Philippines as more universities explore the benefits of using AI tools in the academic setting.

- By Beatriz Marie D. Cruz Reporter

“The Philippines is poised to become one of Jenni AI’s fastest-growing markets over the next 18-24 months for several reasons,” Justin Wong, head of commercial operations at Jenni AI, said in an email. “Although English is considered a second language for most of the population, the Philippines ranks as one of the highest English-proficient countries in the world, which gives academics an advantage since the majority of scientific and research articles are published in English.”

Jenni AI is an AI-powered tool that provides writing and research assistance for both the academic and professional setting.

At present, it is being used by over 4.5 million academics worldwide, including 300,000 researchers, postgraduate students, and faculty based in the Philippines, the company said.