Titan looks to lead lab-grown diamond space

Titan Company, which recently announced its foray into the fast-expanding lab-grown diamond (LGD) space with beYon, aimsto achieve the pole position with the new brand.

- AKSHARA SRIVASTAVA

“In beYon, we are also playing to win... take pole position. And initially we might understand better how the assumptions on the unit economics, and all the assumptions on the top line et cetera are playing out over the next maybe five to ten stores,” Titan Managing Director (MD) Ajoy Chawla told analysts during an investor call on Wednesday.

While the stores will come up in the next few months, the company will not restrict itself to just the top metros and will go beyond “once we have understood how it works”, Chawla added.