Sustainable, profitable with tech

A variety of tools are helping companies minimise their environment impact, reports Ayushman Baruah

- Ayushman Baruah

Sustainability has become table stakes and increasingly essential for enterprises to achieve market competitiveness. It's not just about compliance anymore. It's a strategic advantage. Businesses that integrate sustainability into their strategies often see improved operational efficiencies, reduced costs, enhanced brand reputation, and better risk management all contributing positively to profitability. Organisations in India that embed sustainability are 90 per cent more likely to outperform their peers on profitability, according to a study by IBM Institute for Business Value.

From renewable energy to waste management, the application of technology is making a significant impact in the way we interact with the environment. Advanced sensors, drones, and satellite imaging technologies are helping organisations across sectors improve their sustainability quotient.

Power of tech

Shell, the global energy company, recently collaborated with Infosys, the Indian information technology (IT) major, to accelerate adoption of immersion cooling services for its data centres. Immersion cooling technology claims to potentially result in 30 per cent lower CO2 emissions and 48 per cent reduction in energy footprint production. Both firms are leveraging Shell's immersion cooling fluid and Infosys's artificial intelligence (AI) offering Topaz to create environmentally responsible data centres that can manage high computing loads with optimised hardware.

"Since 2020, Infosys has led in carbon neutrality and established our Energy Transition Practice, assisting enterprises in achieving net-zero objectives...In fiscal 2024, we saw an exponential increase in our client conversations on sustainability, increasing our engagement footprint across a vast spectrum of clients and their sustainability challenges," says Ashiss Kumar Dash, global head Sustainability, Services, Utilities, Resources Energy, Infosys.