Location intelligence maps course with AI

The map industry is going places as new companies enter the digital location intelligence market.

- PRANJAL SHARMA

The industry is growing rapidly because maps have become integral to the daily lives of consumers, citizens, governments and businesses.

New players with smart technologies are launching clever features to take on established giants like Google and Apple. Mobility company Ola has launched its own map in India for its electric vehicles (EV). Ola has exited Google Maps and will depend on its own location intelligence, company founder Bhavish Aggarwal announced last week. Companies like Genesys and MapmyIndia are growing rapidly in the digital map and location business. Genesys' location intelligence service has become a key input for business decisions, personal activity and planning policy. The location intelligence market will grow from $21 billion to more than $82 billion by 2033, according to a report by Future Market Insights.