Godrej Interio looks to ride ecom wave

Godrej Interio, the furniture brand under Godrej Enterprises Group, seeks to leverage the growth of electronic commerce (ecommerce) in India to improve customer experience, expand reach, and bolster sales, a top company executive said.

- PRACHI PISAL

The furniture major eyes an 18-20 per cent overall topline growth in the coming years against the current growth of 12-13 per cent.

"We are currently in the process of revamping our website. We are going to do a lot of personalisation digitally to improve customer experience and scale up our ecommerce presence through our website and platforms like Amazon and Flipkart," Swapneel Nagarkar (pictured), executive president and business head, Godrej Interio said.

The company looks to double its sales via ecommerce to 10 per cent of its total sales in the upcoming five years. Its revenue for the financial year 2025 (FY25) is estimated to be around ₹3,500 crore, with ecommerce accounting for ₹100 crore.