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Creative economy can further increase its share in GDP: Modi

Business Standard

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May 02, 2025

PM urges all investors to make India a content playground

- ROSHNI SHEKHAR

Creative economy can further increase its share in GDP: Modi

Prime Minister Narendra Modi on Thursday said that India's creative economy can further increase its contribution to the country's gross domestic product (GDP). He was speaking at the inauguration of the first World Audio Visual and Entertainment Summit (WAVES) being held in Mumbai.

In India, the orange economy (consists of all industries related to creativity and intellectual property) is thriving, and content, creativity and culture are the three pillars of the orange economy, Modi said in his inauguration speech.

The PM said that Indian films are now reaching every corner of the world, with they being released in more than 100 countries.

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