'Consolidation in DTH industry will definitely help'

The direct-to-home (DTH) industry has been facing challenges in retaining its subscriber base, which has been putting pressure on the revenue of operators due to customers' shift towards digital platforms. As a result, Dish TV is focusing on expanding its revenue stream, its Chief Executive Officer (CEO), MANOJ DOBHAL, tells Roshni Shekhar in a telephonic interview. Edited excerpts:

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What is your plan to turn profitable? There are reasons we are not profitable yet. One is customer erosion, which also has a cascading impact on future revenues. Second, we are not much into new customer acquisition because there are hardly any new customers available in the market now.

People (customers) are only moving from one brand to another. We are, right now, very particular about and focused on the quality of customer acquisition. We'll also go more into the B2C (business-to-consumer) segment.

Going forward, we are developing a device-bundling ecosystem for content consumption. Dish TV as a connection will go agnostic about technology, platform, and devices. We don't just want to provide a pipeline of content, we also want to provide the device of consumption. Today, we charge customers only for the monthly recharge for DTH service. Going forward, it can be a device-bundle ecosystem as well. It will come by the first quarter of the next financial year.