Hospice rebrand Charity unveils its plans to double its services' reach

ST Peter's Hospice has announced an ambitious five-year strategy to double the number of people it supports, tackling significant gaps in access to end-of-life care across Bristol, South Gloucestershire and North Somerset.

- Lewis CLARKE

The strategy, revealed ahead of Dying Matters Week (Monday, May 5 Sunday, May 11), is based on research and community feedback. It aims to extend care from the final weeks of life to the final year, with a renewed focus on community outreach and earlier intervention. The initiative is also accompanied by a brand overhaul - the charity's first in over a decade.

Chief executive Susan Hamilton said: "Our vision is to transform the experience of death by bringing understanding, compassion, and care to those navigating this difficult journey."

Ms Hamilton added: "As the number of people needing end-of-life care grows, we are committed to providing them and their families with the compassionate care they need. While recent years have been challenging, we're now focused on an ambitious plan to expand our reach and support people earlier in their journey."