Thailand launches Chinese platform partnership

Thailand has strengthened its tourism and SME sectors by partnering with China's lifestyle giant Meituan-Dianping through Digilink Thailand’s Wei! TaiGuo platform, aiming to connect Thai restaurants and attractions with 680 million Chinese consumers.

- BOONSONG LIPIMAS

The agreement between Meituan-Dianping and Digilink Thailand's Wei! TaiGuo platform is meant to link Thai restaurants and attractions to 680 million Chinese consumers.

Digilink Thailand, operator of the tourism platform Wei! TaiGuo (Hello Thailand), in collaboration with the Tourism and Sports Ministry and the Office of Small and Medium Enterprises Promotion (Osmep), is working with Meituan-Dianping to help Thai SMEs capture the fast-growing Chinese tourism and consumer market.

This collaboration, marked by the inaugural Thailand Dianping Summit on Nov 27, underscores growing digital-driven tourism flows as both nations celebrate 50 years of diplomatic ties.

The tie-up targets Thai restaurants and tourist attractions, aiming to help SMEs gain access to 680 million Chinese consumers.