Rama IX philosophy ‘enhances progress’

Kobkarn Wattanavrangkul, Vice Chair of the Thai Chamber of Commerce, underscoring the relevance of King Rama IX’s Sufficiency Economy Philosophy (SEP) in society today, says it is not about “settling for less” but about achieving sustainable, inclusive and enduring growth.

- JUTAMAS TADTHIEMROM

Kobkarn: Touts balanced growth

In a speech titled “Adaptation... For a Better World” at the Sustainability Expo 2025 ($X2025) on Wednesday, Ms Kobkarn said the SEP is not reserved for corporations alone. Rather, itis a guiding principle for businesses, communities and individuals alike, she added.

She noted that the SEP has often been misunderstood. For years, some critics have assumed that the philosophy discourages economic progress, equating sufficiency with complacency, she said.

“This old belief misled people into thinking SEP would never bring wealth,’ she said. “But in reality, SEP is about balance — growth that is sustainable, inclusive and enduring. Foreigners believe in Thailand — why don’t we?”

The sharing session that followed also featured international perspectives.

Vibeke Lyssand Leirvag, a Norwegian entrepreneur and Vice President of the Thai-Norwegian Chamber of Commerce, described how the SEP values shaped her jewellery company.